Salon Iris

Please be advised that we are aware that our Online Booking service may be experiencing issues. This is under investigation and will be resolved shortly

Happy Holidays! Please be advised that our offices will be closed December 24th, 25th, 31st, and January 1st to allow out employees to spend time with their families this holiday season.
Thank you for your understanding.

System Maintenance is scheduled Sunday night, April 22nd, between 10:00 PM and 5:00 AM EST Monday, April 23rd. While these database upgrades and maintenance is necessary, it will mean that our online services will not be available during this maintenance window. These services include: online booking, messaging, remote access, memberships or any account management. We apologize for any inconvenience this work may cause and thank you for your service and patience.

We recently experienced a service outage related to some Amazon Web Services, which affected key functionality of our Remote Access Service. This interruption happened on Thursday, June 22nd, between the hours of 9:00pm and 2:00am EST. The Remote Access Service is now fully restored. If you continue to experience issues with your Remote Access Service, please follow the directions on this Support Article to restart the Remote Access Service and try reconnecting again. You can also restart your computer to restart your service. If you are still experiencing issues afterwards please contact our support team at 1 (800) 604-2040.

All of our services have been restored after a brief interruption that impacted our Cloud online services. This interruption occurred between 9:45 a.m. and 10:55 a.m. EST on September 18th. We apologize for the inconvenience and thank you for your patience!

Avoiding Spam Filters

These instructions will provide some helpful tips to avoid getting your e-mail marketing campaigns marked as spam by your clients' inboxes. While it's not possible to predict everything that spam filter algorithms will decide belongs in a user's Junk Mail, there are some best practices involved in creating effective, targeted marketing that doesn't get judged as spam.

Subject Lines
Having a catchy subject line is critical to getting your clients to open marketing e-mails, but it's also important to avoid words like "free," "click now," or "huge savings." It's also important to avoid the excessive use of punctuation or unnecessary capital letters. Think about the things you see that appear in your own junk mail. It's likely most of them contain these elements.

Body Text
Spam filters perform some checks on the content of your message. It's important that your marketing addresses your clients by name. You will want to make sure to use the Insert tags to include the first names of your clients. If a spam filter thinks the sender doesn't really have any business sending e-mail to the recipient, it's more likely to trash messages. 

Filters will also check your clients' address books. You may want to consider adding a line of text requesting that your clients add your marketing e-mails to their "safe list" in their e-mail account settings to ensure that future e-mails are properly received. You should also make sure to honor your clients' requests if they do click that Unsubscribe link. Avoid is the use of link shorteners like bit.ly or goo.gl. If you do use any links, make sure they work properly and only take clients to sites that are not full of pop-ups. 

Formatting & Layout
Be sure to create marketing campaigns that balance text and image content appropriately. Don't take up too much space describing your business by means of introduction or company goals and do not send an e-mail that's nothing but a picture of a coupon you're offering. This will likely get picked up as an advertisement, which will certainly trigger a spam filter. You should also refrain offering your clients ways to win anything or enter contests. This is part of avoiding ALL CAPS!!! to achieve effect. If you're unsure how to create all of this yourself, your software provides some pre-made templates that you can use. If nothing else, take a look at them to get yourself started. They conform to the guidelines in this article.

Test Your Content
If you're sending marketing campaigns and you or your employees are not created as clients in your software database, you should be. Add e-mail addresses to each of these clients and use them to test your campaigns when you have added new templates. Use a variety of free e-mail providers and send any new campaigns you generate to these addresses first to make sure nothing is being flagged when it really shouldn't. In addition, keep in mind what you see in your own e-mail's junk mail. Don't send your clients anything you wouldn't want to receive yourself.

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